A shout out to Kroger and store brand white whole wheat flour

Sure, I've sung the praises of white whole wheat flour before. Sure, I love King Arthur Flours (I really really do). But I'm in college. I'm trying to save money. We're all trying to save money. So, I literally gasped when I saw that Kroger put out a store brand white whole wheat flour (ask my boyfriend, he was mid-story when I interrupted him to tell him about this discovery). It was on sale (because it's new?) so I picked up a 5lb bag for 2.49 (regular 2.99). King Arthur usually goes for 4.99, so it really is great savings - especially if you make bread (or pancakes or cookies or tortillas or pita or or or...) every week.

• If you guys haven't tried white whole wheat flour yet, get your hands on some. It really is whole wheat flour, it's just a different kind of wheat (white wheat instead of the mixture other varieties usually found in all purpose). I use it in place of all purpose because it's really light and soft - very unlike the heavy whole wheat flours you usually get.

• Next time you're strolling through the grocery, see if they have a store brand white whole wheat flour. Kroger is known as many things around the country, and surely they aren't the only ones to have thought of this. Let me know!