The flour itself is lovely. Most whole wheat flours are really gritty, with relatively large chunks of bran or germ or something. This is nothing of the sort. It has a little heftier constitution than the ultra-processed white stuff, but it's still fine and deliciously powdery. It's a little more expensive than regular flour (around $4-5, and it goes on sale with some frequency at my store), but if you're getting quite a few homemade loaves out of it, come on, you know it's worth it.
Apparently they have a whole grain cookbook; I may eBay or Amazon this!